Questions

What is included with the logo?

The logo includes a logo and logomark in full color, limited color, and photo/video variations with included clearspace. The logo and logomark are delivered in SVG format. SVG format is a vector image with infinite scalability. Free design software such as Canva, Adobe Express, etc. can be used to import the SVG format and export a raster image with fixed dimensions.

What is included with the social?

The social includes a Facebook, YouTube, Instagram, LinkedIn, Snapchat, and X profile and cover, banner, or header. The profile uses the logomark and the cover, banner, or header use the logo. A tagline can usually be added to the cover, banner, or header. The profile, cover, banner, and header are delivered in PNG format. PNG format is a raster image with fixed dimensions.

What is included with the desktop?

The desktop includes brand guidelines and the logo, logomark, clearspace, color, and font in associated variations with included clearspace and added background. I deliver the brand guidelines in PDF format and the logo, logomark, clearspace, color, and font in SVG format. PDF format and SVG format are a vector image with infinite scalability.

What are the font costs?

Free fonts can be used at no cost. Commercial fonts can usually only be used when a third party has a license or a client license sharing extension and a client has a license. The license cost is usually based on users or employees, followers or subscribers, and pageviews. A perpetual desktop and web client license with 1 user starts at CHF 50 using my house fonts.

What are the factors to determine the use of free or commercial fonts?

The factors to determine the use of free or commercial fonts depends on how a client prioritizes cost, originality, and legacy. A client who prioritizes cost may prefer to use free fonts. A client who prioritizes originality and cost may prefer to use independent commercial fonts. A client who prioritizes legacy may prefer to use corporate commercial fonts.

What are your house fonts?

My house fonts are SwissNow, Baikal, Antarctica, Crystal, NeueGrafik, Suisse Int’l, Alaska, NeoGeo, Alpaga, Amazonia, Agatha, Atacama, and Sunlight. SwissNow, Baikal, Antarctica, Crystal, NeueGrafik, Suisse Int’l, Alaska, NeoGeo, and Alpaga are sans serif fonts. Amazonia, Agatha, Atacama, and Sunlight are serif fonts. Using my house fonts ensures design consistency.